Indeed, how do we know that it’s really the actress that is Buffetted by the fickle winds of the Internet? What if this really about William Shakespeare’s wife?

Regardless, I’d like to see some statistical analysis of the significance of this correlation. Some p-values would be nice, or failing that, some null-hypothesis testing involving Jennifer Aniston.

]]>The interesting thing here is what r values aren’t profitable. Is it just -.1<r<.1? Or could it be narrower?

I like how the article doesn't answer the "why" question by positing cause. It's all correlation. The traditional way we'd use "why" no longer matters when you have terabytes of data to analyze.

So maybe r=.03 can be profitable.

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