“I’m a Mac—and I only date other Macs”

23:53 Fri 07 May 2010
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A dating site for Apple fans only. I don’t think we need much more evidence that buying Apple products is status signalling much of the time. Maybe not always, but clearly it’s a big part of it. And I say this as someone who likes, and has, Apple laptops.

The thought of basing dating pools on brand allegiance makes me queasy. If it doesn’t make you queasy, I suspect that either you’re already way more cynical than I am, or you’re unaware of the degree to which you’ve been manipulated by advertising.

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